Week of September 20 - Cupcakes For a Cause
FOR IMMEDIATE RELEASE
Media Contact:
Mandy Kessler
212-712-6166
mkessler@cancercare.org
7TH ANNUAL CUPCAKES FOR A CAUSE® WEEK SUPPORTS CHILDREN AFFECTED BY CANCER
Sweet Addictions Bake Shop finds a way to make life a little sweeter for children and families affected by cancer
WEST READING, PA, September 9, 2010 -From September 20 - 26, 2010, Sweet Addictions Bake Shop and hundreds of other leading bakeries across the country will team up with national nonprofit organization, CancerCare, for the seventh annual Cupcakes for a Cause® Week supporting children affected by a cancer diagnosis. September is Childhood Cancer Awareness Month.
Sweet Addictions Bake Shop will be one of over 650 participating locations, including gourmet bakeries as well as grocery and convenience stores, in the week-long event. Participating locations are selling specially decorated cupcakes and donating a portion of the proceeds from their sale to CancerCare for Kids®, a program that provides free, professional support services to children affected by cancer.
"We are thrilled to be part of Cupcakes for a Cause this year and urge everyone in Berks County to visit us during Cupcakes for a Cause Week," said Diana Green, owner of Sweet Addictions.
Last year's event raised nearly $100,000 for CancerCare for Kids. "Cupcakes for a Cause is a great way to have a treat while helping children affected by this devastating illness," said Helen Miller, Chief Executive Officer of CancerCare. "Children diagnosed with cancer, and those who have a parent or sibling with cancer, face very difficult emotional questions and concerns that most kids their age don't have. Our oncology-trained professional social workers help children understand cancer, talk about their feelings, and become less afraid."
A complete list of bakeries participating in the week-long event in Pennsylvania and nationwide can be found at www.cupcakesforacause.org. And starting September 1, anyone visiting the website can help raise awareness and additional funds for the program by creating their own virtual e-Cupcake and sending it to a friend. Cupcakes for a Cause presenting sponsor, leading hair styling brand göt2b, will donate $1 to CancerCare for each of the first 10,000 e-Cupcakes sent.
Additionally, families, community groups and businesses can support the program in a homemade way by hosting their own bake sale and donating the proceeds. People interested in hosting a bake sale can visit www.cupcakesforacause.org to download a Bake Sale Toolkit, also sponsored by göt2b.
For more information about CancerCare for Kids, which provides free professional support services - age-appropriate counseling, financial assistance, education and practical support - to children affected by a cancer diagnosis, whether their own or that or a loved one, visit www.cancercareforkids.org.
About CancerCare and CancerCare for Kids
CancerCare is a national non-profit organization founded in 1944 that provides free professional support services to anyone affected by cancer: people with cancer, caregivers, children, loved ones, and the bereaved. Children and teens affected by cancer have special needs and concerns. CancerCare for Kids offers practical support, education and advice to parents, and counseling to children and teens to help them understand cancer. All services are provided by professional oncology social workers and are completely free of charge. For more information, call 1-800-813-HOPE (4673) or visit www.cancercare.org.
About Sweet Addictions Bake Shop
With 14 years of experience, Diana Green has achieved an established network of clients and a reputation for making cakes that are as one person said, "A Sweet Addiction"! Her mission is to provide a small old-fashioned bakery where delicious baked goods will be made to order from scratch. www.aSweetAddiction.com
About göt2b, a Schwarzkopf & Henkel brand
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $18.86 billion and adjusted operating profit of $1.84 billion in fiscal 2009. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500. Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair styling products, and Loctite® adhesives. Visit http://www.henkelna.com/ for more information.